The best surf shops are the ones that go beyond simply hawking boards and gear; they operate as a focal point for their local surf communities. Proof Lab in Mill Valley, CA is a thriving example. Offering an indoor skate ramp, music lessons, film screenings, collaborations with local businesses and artists, surf and skate contests, and summer camps sets them apart.
Check out the following interview with owner Nate McCarthy to find out how a creative impulse took root over a decade ago and grew organically into the business it is today.
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